Managing Partner & Consultant
TM Yeo has more than 20 years of sales and marketing management experience across Asia for a diverse portfolio of industries spanning from finance, consumer retail, white goods, pharmaceuticals, distribution and logistics. Specializing in process management and communications, he brings his broad experience gleaned from an employment resume which includes large multinational corporations such as DHL Express, Whirlpool Asia, Leo Burnett, and Zuellig Pharmaceuticals.
He joined Discipline Dynamics in 2007 as a senior partner to address the growing demand for business consulting and strategic marketing development and has already worked on several consultancy projects both in China and Singapore. Well versed in strategic marketing planning and management, he has helped companies realize their business missions by developing business systems that facilitate the execution of our clients’ goals.
Senior Marketing Credentials
Marketing Director, DHL Singapore & South Korea
At the Marketing helm of 2 countries of the global giant for the express transportation industry, TM oversaw the overall pricing and profitability, business and product development responsibilities, contributing to double digit growths for both the top and bottom line during his tenure. He was an executive member of the AP Brand Council guiding campaign developments across the Pacific and was instrumental in leading the major transformation of DHL during the global rebranding exercise, garnering several industry awards in the process for outstanding marketing campaigns here in Singapore.
Regional Product Marketing, Whirlpool Asia.
As part of the product development team, TM led the development of the pioneering range of refrigeration products across Asia and established Whirlpool as the leading American home appliance brand with category leadership in Thailand, Australia and Hong Kong.
Senior Sales Credentials
Global Customer Solution Sales Division Head, DHL Singapore
With a customer base of 250 global multinational companies, TM was responsible for driving new innovative supply chain solutions to achieve over 20% growth rates within a competitive field. He also oversaw key milestones such as the post Sep 11 customer crisis management as well as major sales process improvements to bring better lead generations into sales pipelines.
Sales & Marketing Director, Zuellig Pharmaceuticals
Heading the Sales & Marketing Division of Singapore’s largest pharmaceutical distribution company, TM turned around a loss making division with a four fold increase in sales during his 3 year tenure, with products which included L’oreal and Simple.
TM holds a Bachelor of Business Administration degree from the National University of Singapore.