Organisational transformation Singapore

Adeline Yong


Adeline Yong

Regional Director, China/Asia
Customer Engagement/Image Management

Adeline Yong Bawtree, a corporate training consultant focusing in sales training, image and impression management.

Adeline brings with her a wealth of international experience having spent most of her career as a Regional Manager of Asia for Soft Choice Optimus Solutions TSX:SO in the United States. Her ability to relate and negotiate with high-level management in Fortune 500 companies has attributed to her successful sales career and that wealth of experience launched her entrepreneurial spirit in fashion and image management.

In 2006, combining her extensive international experience in marketing and sales, she founded and took her Asian-inspired shoe label, Adele Yen, nationwide in the US and very quickly the brand was sold in major boutiques. A media savvy professional, Adeline has been featured in Style magazine, Atlanta Journal Constitution and the Hautelanta Fashion Week.

The pinnacle of success for her brand was achieved when it was a hit on America’s national shopping network QVC. A fervent support of social responsibility, her luxury shoe line had contributed to raising USD50,000 towards the Breast Cancer Foundation, in an annual event held in the Waldorf Astoria. With her knowledge of the fashion industry Adeline worked with national news anchors, celebrities, ambassadors and politicians in the United States advising them on the style and dressing.

After 13 years corporate stint in the U.S.A , Adeline returned to Asia in 2009. Stationed in Shanghai, she travels extensively in the Asia Pacific region, pairing her expertise in sales, behaviour, retail and image management to train multi-national companies in their sales approach and revenue generation.

Adeline’s personal success has strongly reinforced her belief in the importance of personal branding. Living her conviction,today, she is both a certified Image Coach (AICI) and DISC Certified Personality Profiling Consultant.

With immense experience in America, Asia and China, Adeline is known for her positive energy and ability to transform her participants into confident and articulate professionals.

Adeline holds a Bachelor or Business Administration (BBA) in International Business and Marketing degree from The University of Georgia, USA