Essentials of Stakeholder Engagement
Organizations are effective only when employees are engaged in what they do and how they relate to each other. Processes and plans can only be fruitful when people can connect in a manner where there is trust and credibility at work.
How do you coordinate a project with many different interests or points of view? Do you feel confident managing a wide range of people who don’t necessarily agree? Is your organization going through a period of major change?
Stakeholder engagement is critical in bringing about success of a business change, in particular business transformations. Whether is it business as usual or business transformations would normally involve changing a wide array of components which includes people, process and systems changes, all of which needs to be delivered in order to produce a major shift within the business. The design of effective processes and application of appropriate technology are simply not enough to ensure success. Without sufficient acceptance and adoption of the new processes, arising from inadequate engagement of stakeholders, such transformational projects are doomed for failure.
Stakeholder engagement is equally important in the sales management of strategic key accounts where the main decision maker is not just a single person but rather a matrix of different functional representatives. These individuals or departments are likely to be impacted by any decision on the services or products provided, so understanding and managing their expectations are key to the successful acquisition and retention of their business.
We use our FIREFLY framework to build a foundation of effective inter-personal engagement, whether you are reaching out to an internal or external stakeholder. Most times, it’s not what you say, but it’s how they are received. And using a structured yet intuitive approach helps to simplify the learning experience.
Our past projects covering stakeholder engagement have been created and customized for our customers’ different context. Here are just some examples of how we have successfully used them:
Effective Customer Engagement:
Developing customer relationships: Moving from transactional to consultative conversations one meeting at a time.
Effective Stakeholder Engagement:
Engaging with your internal stakeholders, bosses, colleagues local and abroad
Effective Team Engagement:
Communicating for synergies to create high functioning, high performance work teams.
Effective Partnering for Collaboration:
How to engage your partners and create collaborative outcomes?