One Size Fits All: Tips to Attract and Create Interest to your Pitch

One Size Fits All: Tips to Attract and Create Interest to your Pitch

One Size Fits All: Tips to Attract and Create Interest to your Pitch 
Winter 2015, Asia Volume 6, Number 7

ONE SIZE FITS ALL: Tips To Create And Attract Interest To Your Pitch
dress to impress

It should go without saying that within the first 20 seconds of meeting a person for the first time, an impression is formed merely from your attire. The next 20 seconds would be based on your body language. In total, 40 seconds does not give you much room to spew out content, does it?

As the pitch presenter, you have to look better than everyone else in the room as you are the person with something to prove. Add a little quirk to your attire only if necessary to your pitch – it may work in your favour as the visual presentation of yourself might help your audience connect the image of you to your product.

For most entrepreneurs, especially young ones, selling an idea is tough enough as it is. Dressing like a leader gives you complete control over one aspect of your pitch, and helps you start off on the right foot.

Customize, Customize..

And Show Examples

A pitch quickly falls flat when a presenter fails to understand their target audience, and this has little to do with knowing their product than knowing who they are presenting to. Your cookie-cutter, templated pitch is fine to use when you are rehearsing your pitch.

However, more thought has to put into finding out the unique needs, financial and budgetary requirements, and unique systems and processes that each audience possesses. At the end of the day, you may have put on a brilliant pitch but if the audience walks away wondering what any of it has got to do with them, you have failed.

One way to counteract this obstacle should be a no-brainer research! Ask questions and do your research before walking into that conference room, and have examples that match the needs of your clients. Real life examples have more impact than hypothetical ones — this should be a no-brainer as well.

Your Vision

Their Mission

A vision and a mission are two different things, contrary to popular belief. While visions anticipate the future and creates goals accordingly, missions are duties or tasks that are assigned to a particular group that correlates with their goal or purpose. Simply put, if visions are the blueprints, missions are the action plans.

In order to connect our audience with your vision, ask them questions and take notes on their answers. What do they need? What would they like to see done in the future? While you may not be necessarily able to address ther issue on the spot, follow-up with them after the presentation or pitch. By asking questions, you are creating an avenue for them to continue communication with you after you have done your pitch.

60 Seconds

is All it Takes
to Know a Little More
Quick Tip1

As the pitch presenter, you have to look better than everyone else in the room as you are the person with something to prove.

Quick Tip2

Ask questions and do your research before walking into that conference room, and have examples that match the needs of your clients.

Quick Tip3

In order to connect your audience with your vision, ask them questions and take notes on their answers.

Quick Tip4

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