Organisational transformation Singapore

Make Your Message Matter: How The Audience Remembers Your Pitch

Make Your Message Matter: How The Audience Remembers Your Pitch
keying in

A pitch without a key message is like a ship without a rudder. Why have key messages in the first place? Besides providing clarity and focus, they act as a bridge between you and the audience who are not as well-equipped as you in understanding the technical terms and jargon.

Key messages keep everyone on the same page, and this is essential when you could be one in a stream of people presenting your pitch. The easiest way to stand out is to be the easiest one to remember. Have your information in bite-sized chunks and in active voice: You want to do this and doing that addresses this and so on.

The aim of key messages is to make even the most casual of reviewers on track with your plans, so remember to focus on your key messages, using bold fonts and bullets as well as the necessary graphics to make them stand out.