Organisational transformation Singapore

Different Audience, Same Message: Why care about your target audience?

Different Audience, Same Message: Why care about your target audience?
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It is critical to realise that every audience is different, and a point well-received by one audience may not be true for another. Ultimately, you desire every audience to react positively to your pitch, and this is going to take some research on your part to learn what their main focus and needs are.

While there are customized things to be done for each audience, there are general rules that are applicable for any type of audience as well. The most important is to keep a positive tone on your message, and to turn every negative outlook into positive. Just like political candidates, if posed with opposition, always acknowledge the difference and then give your answer.

Confidence is a versatile skill to be used in all audiences as well. It is a proven fact that people tend to associate confidence with expertise, so communicate your confidence to the audience an they will be confident in your pitch as well. This is translated through your body language as well – people need to see you being confident just as much as hearing the confidence in your voice.