Organisational transformation Singapore

“All the World’s a Stage, So Engage”: How to prepare your pitch

“All the World’s a Stage, So Engage”: How to prepare your pitch
less is more

When preparing your pitch, keep it snappy. It is likely that your audience is time-strapped so anticipate that yours is going to be a lengthy one, you have lost them with the first sentence. For matters like this, it is a quality versus quantity proposition.

Guy Kawasaki, an inventor, business advisor as well as one of the Apple employees responsible for marketing the Mac when it first came out, has a 10-20-30 rule: that is putting your PowerPoint (if you are using one) in a condensed format that is less likely to run over the time limit. Put simply, this means 10 slides in 20 minutes in 30 point large font. Kawasaki also emphasizes that if your pitch does not seem to attract your audience by the fifth slide, it’s a wrap.