How to network when you don’t like socialising

How to network when you don’t like socialising

How to network when you don’t like socialising 
Summer 2011, Asia Volume 3, Number 2

How to network when you don’t like socialising

How do you build that supportive system of sharing information and services among individuals and/or groups with common interests as yourself when you dislike small talk and endless schmoozing? Networking doesn’t have to be all about clocking in face time with various people. You can keep socializing to a minimal, (i.e. parties with people you won’t normally talk to and conventions where you find yourself having to plaster on a smile,) and still build a substantial network. Be it through new media or far-flung social circles, work with what you already have and extend your network based on that.

DECIDE TO

CONNECT

Take an interest in everyone you meet. They could turn out to be a useful contact. This also allows you to strike out social gatherings where the agenda is to purely network / socialise. You’ll find it easier to be yourself as the setting you create is causal, making you seem more genuine to other parties and therefore more attractive to meet. So your friend’s cousin is having a party? You never know who you might meet, so bring along some business cards, and don’t forget to collect some.

SOCIAL MEDIA IS ONE

OF THE CRITERIA

Before you dismiss social networking sites as passing fads, know this. According to a 2010 Nielsen study in the U.S., social sites occupy a quarter of online activities. It’s safe enough to assume your potential prospects use it as a daily tool and it helps that it connects like-minded people. Twitter, Linkedln, SaleSpider, Jigsaw… coupled with features such as a business directory, these can actually help to attract and retain clients. Once people are able to connect with you directly and understand straightaway what you are looking for, there is little need for socializing with a bunch of strangers.

KINDNESS

AND KARMA

Make it a habit to help out those who seek favours from you, and do it in the spirit of giving and sharing. Successful networking is about promoting others’ needs as much as your own, and the receiver will have a positive memory of you that he will be sure to share with others, even it he was a friend and not a business contact. It makes people more receptive to helping you out when you need a favour as well, creating a strong, capable and most importantly, active network. As they say, what goes around comes around.

60 Seconds

is All it Takes
to Know a Little More
Quick Tip1

Work with what you already have and extend your network based on that.

Quick Tip2

Take an interest in everyone you meet.

Quick Tip3

Social media helps connects like-minded people and occupy 25% of online activities

Quick Tip4

Make it a habit to help out those who seek favours from you, and do it in the spirit of giving and sharing