How to Justify a Higher Price for your offering
How to justify a higher price for your offering?
As much as we want to tell our customers it is our job to maximize profit, sales revenue or ensure growth in our company, the cold and hard truth is that the layman can’t understand this. Furthermore, speaking in economical jargon would merely make consumers think you are pulling the wool over their eyes with your fancy words. How do you convince them that what you’re offering is worth the price? After all, 85% of the time consumers’ buying decisions are based on price.