Organisational transformation Singapore

How to Find out the Needs of your Customer?

How to find out the needs of your customer?

You know your stuff: listen actively, putting yourself in your customers’ shoes, etc. But do you know how to find out the needs of your customer prior to their arrival? Or is it a mad flurry of half-baked questions resulting in half-baked ideas? The case is you only find out the needs of your customers when you meet them, not including the research you did for the market for your product. The key lies in the initial few questions you ask before the customer deems you incompetent with your endless queries about ‘what they want’.