Assertiveness will Pay Off
Assertiveness will pay off, aggressiveness gets you laid off
People often mistake assertiveness as synonyms for aggressiveness. The emotional or physical force used to express one’s feelings, needs and rights associated with aggressiveness can rub off people the wrong way. They back away from potential business opportunities in fear they may be coming across no different as that obnoxious salesperson that breathes down your neck and makes you feel victimized. However, while aggression conjures up thoughts of arrogance, rudeness and intimidation, assertiveness is its sweet little sister who comes to soften demanding and difficult people that would culminate in a happier situation.