Regina Chua Founder & Principal Consultant

Regina Chua is a corporate sales training consultant with extensive experience in the regional marketing and business development in Asia Pacific primarily in Singapore, China and India. After a successful 15-year career with Fortune 500 corporations, she founded Discipline Dynamics, a boutique sales training consultancy.

Headquartered in Singapore and serving clients internationally since 2003, Discipline Dynamics helps companies improve their sales performance and management.

Regina offers a unique combination of corporate experience and field experience in client engagement in both the consumer and B2B markets. She has designed and conducted sales and customer service trainings all over the world for a wide range of clients including global giants like Philips Lighting, Takasago, AIG Insurance, Alliance Insurance, Samsung and SingTel.

Regina is also an inspiring public spokeswoman and grips her audience's attention through her natural dynamism, humor and an interactive workshop style. Her ability to customize to the customer's industry's context has helped companies see results immediately after her consultation or training services.

Regina's Professional Career Credentials
In 2003 at age 38 years, Regina Chua, embarked on a new venture that combined her 15-year Asia Pacific corporate marketing and business development experience with her ability to develop customized industry-specific sales solutions. Discipline Dynamics has since trained and delivered customized sales solutions to both local and multinational corporations worldwide across a myriad of industries in both the consumer and B2B markets.

Below are highlights of her 15-year regional corporate marketing and business development experience:

Regional Marketing and Communications Director - Schlumberger International (Beijing)
At 29, Regina was given the responsibility to spearhead Asia Pacific market development initiatives in utility meter, smart card and terminal and semi-conductor solutions for Schlumberger International (Beijing). During her tenure there, the company saw a 25% revenue growth. Her innovative go-to-market market entry strategy achievements are as follows:

Regional Marketing Director - 2000 - 2003
Regina Chua was appointed Regional Marketing Director for:

Other Key Career Credentials
Starting on a high note, Regina was the first 'graduate' that Ogilvy Direct - world's no. 1 advertsing agency - hired in 1988 and was awarded the most outstanding 'Ogilvy Giant' account servicing person for key account management of the American Express, Nestle and BMW accounts.

She continued to excel in global MNCs such as Apple Computer S.E.A, Kimberley Clark Commercial, Compaq and Perstorp (Pergo) breaking new frontiers.

Peter Yeo Managing Partner & Consultant

Peter Yeo has more than 20 years of sales and marketing management experience across Asia for a diverse portfolio of industries spanning from finance, consumer retail, white goods, pharmaceuticals, distribution and logistics. Specializing in process management and communications, he brings his broad experience gleaned from an employment resume which includes large multinational corporations such as DHL Express, Whirlpool Asia, Leo Burnett, and Zuellig Pharmaceuticals.

He joined Discipline Dynamics in 2007 as a senior partner to address the growing demand for business consulting and strategic marketing development and has already worked on several consultancy projects both in China and Singapore. Well versed in strategic marketing planning and management, he has helped companies realize their business missions by developing business systems that facilitate the execution of our clients’ goals.

Senior Marketing Credentials
Marketing Director, DHL Singapore & South Korea
At the Marketing helm of 2 countries of the global giant for the express transportation industry, Peter oversaw the overall pricing and profitability, business and product development responsibilities, contributing to double digit growths for both the top and bottom line during his tenure. He was an executive member of the AP Brand Council guiding campaign developments across the Pacific and was instrumental in leading the major transformation of DHL during the global rebranding exercise, garnering several industry awards in the process for outstanding marketing campaigns here in Singapore.

Regional Product Marketing, Whirlpool Asia.
As part of the product development team, Peter led the development of the pioneering range of refrigeration products across Asia and established Whirlpool as the leading American home appliance brand with category leadership in Thailand, Australia and Hong Kong.

Senior Sales Credentials
Global Customer Solution Sales Division Head, DHL Singapore
With a customer base of 250 global multinational companies, Peter was responsible for driving new innovative supply chain solutions to achieve over 20% growth rates within a competitive field. He also oversaw key milestones such as the post Sep 11 customer crisis management as well as major sales process improvements to bring better lead generations into sales pipelines.

Sales & Marketing Director, Zuellig Pharmaceuticals
Heading the Sales & Marketing Division of Singapore’s largest pharmaceutical distribution company, Peter turned around a loss making division with a four fold increase in sales during his 3 year tenure, with products which included L’oreal and Simple.

Peter holds a Bachelor of Business Administration degree from the National University of Singapore.

Adeline Yong Bawtree, a corporate training consultant focusing in sales training, image and impression management.

Adeline brings with her a wealth of international experience having spent most of her career as a Regional Manager of Asia for Soft Choice Optimus Solutions TSX:SO in the United States. Her ability to relate and negotiate with high-level management in Fortune 500 companies has attributed to her successful sales career and that wealth of experience launched her entrepreneurial spirit in fashion and image management.

In 2006, combining her extensive international experience in marketing and sales, she founded and took her Asian-inspired shoe label, Adele Yen, nationwide in the US and very quickly the brand was sold in major boutiques. A media savvy professional, Adeline has been featured in Style magazine, Atlanta Journal Constitution and the Hautelanta Fashion Week.

The pinnacle of success for her brand was achieved when it was a hit on America's national shopping network QVC. A fervent support of social responsibility, her luxury shoe line had contributed to raising USD50,000 towards the Breast Cancer Foundation, in an annual event held in the Waldorf Astoria. With her knowledge of the fashion industry Adeline worked with national news anchors, celebrities, ambassadors and politicians in the United States advising them on the style and dressing.

After 13 years corporate stint in the U.S.A , Adeline returned to Asia in 2009. Stationed in Shanghai, she travels extensively in the Asia Pacific region, pairing her expertise in sales, behaviour, retail and image management to train multi-national companies in their sales approach and revenue generation. 

Adeline's personal success has strongly reinforced her belief in the importance of personal branding. Living her conviction,today, she is both a certified Image Coach (AICI) and DISC Certified Personality Profiling Consultant.

With immense experience in America, Asia and China, Adeline is known for her positive energy and ability to transform her participants into confident and articulate professionals. 

Adeline holds a Bachelor or Business Administration (BBA) in  International Business and Marketing degree from The University of Georgia, USA